Showroom Chery MPV Auto

Founded on January 8, 1997, Chery Automobile Co., Ltd. is one of the most representative independent automakers that have grown through independent innovation after China's reform and opening-up. Over the past 16 years since founding, Chery has adhered to independent innovation, gradually established a complete technical and product R & D system, built a series of domestically renowned brands such as Fulwin, QQ, Eastar, Tiggo and Arrizo, exported products to over 80 countries and regions, thus enjoying a global fame. By the first half of 2014, Chery had achieved cumulative sales of over 4.5 million units including cumulative exports of over 1 million units, both ahead of other Chinese passenger vehicle manufacturers.

Building an "international brand" is Chery’s strategic goal. First, Chery has paid attention to developing both domestic and overseas markets and actively implemented the strategy of "going out", thus becoming China's first automakers to export vehicles, CKD parts, engines and vehicle manufacturing technologies and equipment to foreign countries. Second, in recent years, Chery has advanced globalization in an all-round manner and kept deepening overseas cooperation by implementing the product strategy, localization strategy and the talent strategy. Third, Chery has integrated global superior resources and cooperated with multinationals on the whole industry chain including 16 enterprises among Fortune Global 500. As important supplements to Chery’s development strategy, the joint venture cooperation above will play a significant role in enhancing its comprehensive strength and brand value and achieving Chery’s strategic goal.