Secret Recipe AEON SHAH ALAM

Secret Recipe, a lifestyle café chain has become a household name following its debut in 1997. Secret Recipe has successfully established its brand name in Malaysia, Singapore, Indonesia, Thailand, China and Philippines by virtue of its fine quality cakes, fusion food and distinctive service.

A leading and largest café chain in Malaysia, with Halal certification awarded by Jabatan Kemajuan Islam Malaysia (JAKIM), Secret Recipe is committed to continue to adhere to the standards of preparation of all food in the restaurant in accordance to the regulatory guidelines. Customers can always enjoy in confidence from more than 20 types of fusion food, 40 cake creations and pastries, with a flavourful range of ice cream and beverages offered in all Secret Recipe outlets.

The company has registered an impressive double-digit growth for the past 5 years. In a short period of ten years, Secret Recipe has experienced a rapid growth of over 300 cafes throughout the region. Secret Recipe continuously strives to surpass its own accomplishments and to be recognized as a leader in the industry.

Secret Recipe has earned numerous accolades every year; some of the more prominent ones are:

“ Most Competitive Company Award 2003 ”
“ Malaysia Book of Record 2003 ”
“ Superbrand of Malaysia 2003-4 ”
“ SMI Brand Builder of The Year Award 2004 ”
“ Excellent Food Award 2004 - Singapore ”
“ Product Excellence Award 2005 ”
“ Most Promising Franchisor of The Year Award 2005-6 ”
“ Malaysia Best Halal Restaurant of The Year 2005 ”
“ Most Promising Franchisor of the Year Award 2005 ”
“ SMB Brand Building Award 2005 ”
“ Best Restaurant Award 2006 - Indonesia ”
“ Golden Bull Award 2006 ”
“ Enterprise 50 Award 2006 ”
“ SMB Brand Building Award 2006 ”
“ BestBrand Food & Beverage Cafes 2006-2007 ”
“ Best Local Restaurant Chain 2006 ”
“ International Franchisor of the Year 2007 ”
“ Franchise of the Year 2007 ”
“ Homegrown Franchise of the Year Award 2007 ”
“ Best Sales Growth Award 2007 ”
“ Best Brand Food & Beverage Cafe 2007 ”
“ TOP TEAM 50 Enterprise Award 2007 ”
" Best Casual Dining Restaurant of The Year 2007/2008 ”
" Philippine Tatler Best Restaurant 2008 "
" Gold Global Growth Award 2009 "
" 5 Star Food Safety Awards 2010 "
" Asean Master Class International Retail Chain 2010 "
" Most Popular Brand & Brand Leadership 2010 Award "
" Gold 'Global Growth Award' of the Year 2011 "
" Best Brand Platinum Award 2012 "
" Voted as best Top 10 Restaurant in Taste of China Award 2012 "
" Recommended on Trip Advisor 2012 "
" Silver Award for Retail-F&B by The People's Choice Putra Brand Awards 2013 "
" Putra Most Enterprising Brand of the Year by The People's Choice Putra Brand Awards 2013 "

Promotion:

Secret Recipe currently organise an event “Life is Sweet: Buy and Donate” which donate when buy raspberry cheesecake.  Every Monday morning you can get a cup of hot coffee in RM 3 and several of value lunch set come with free iced lemon/apple tea. By purchasing any slide of cake will free coffee or tea when dine-in within 3pm to 6pm.