all time favorite but very pricy.. can eat once in a while only
Secret Recipe AEON MELAKA
- 7.33 Rating Detail
Rank 6089 of 9529 in Food Drink
Contact us
: Click to viewLocation : Melaka Tengah 75300, Melaka View Map...
Background
Claim businessSecret Recipe, a lifestyle café chain has become a household name following its debut in 1997. Secret Recipe has successfully established its brand name in Malaysia, Singapore, Indonesia, Thailand, China and Philippines by virtue of its fine quality cakes, fusion food and distinctive service.
A leading and largest café chain in Malaysia, with Halal certification awarded by Jabatan Kemajuan Islam Malaysia (JAKIM), Secret Recipe is committed to continue to adhere to the standards of preparation of all food in the restaurant in accordance to the regulatory guidelines. Customers can always enjoy in confidence from more than 20 types of fusion food, 40 cake creations and pastries, with a flavourful range of ice cream and beverages offered in all Secret Recipe outlets.
The company has registered an impressive double-digit growth for the past 5 years. In a short period of ten years, Secret Recipe has experienced a rapid growth of over 300 cafes throughout the region. Secret Recipe continuously strives to surpass its own accomplishments and to be recognized as a leader in the industry.
Service /Price Details
Secret Recipe has earned numerous accolades every year; some of the more prominent ones are:
“ Most Competitive Company Award 2003 ”
“ Malaysia Book of Record 2003 ”
“ Superbrand of Malaysia 2003-4 ”
“ SMI Brand Builder of The Year Award 2004 ”
“ Excellent Food Award 2004 - Singapore ”
“ Product Excellence Award 2005 ”
“ Most Promising Franchisor of The Year Award 2005-6 ”
“ Malaysia Best Halal Restaurant of The Year 2005 ”
“ Most Promising Franchisor of the Year Award 2005 ”
“ SMB Brand Building Award 2005 ”
“ Best Restaurant Award 2006 - Indonesia ”
“ Golden Bull Award 2006 ”
“ Enterprise 50 Award 2006 ”
“ SMB Brand Building Award 2006 ”
“ BestBrand Food & Beverage Cafes 2006-2007 ”
“ Best Local Restaurant Chain 2006 ”
“ International Franchisor of the Year 2007 ”
“ Franchise of the Year 2007 ”
“ Homegrown Franchise of the Year Award 2007 ”
“ Best Sales Growth Award 2007 ”
“ Best Brand Food & Beverage Cafe 2007 ”
“ TOP TEAM 50 Enterprise Award 2007 ”
" Best Casual Dining Restaurant of The Year 2007/2008 ”
" Philippine Tatler Best Restaurant 2008 "
" Gold Global Growth Award 2009 "
" 5 Star Food Safety Awards 2010 "
" Asean Master Class International Retail Chain 2010 "
" Most Popular Brand & Brand Leadership 2010 Award "
" Gold 'Global Growth Award' of the Year 2011 "
" Best Brand Platinum Award 2012 "
" Voted as best Top 10 Restaurant in Taste of China Award 2012 "
" Recommended on Trip Advisor 2012 "
" Silver Award for Retail-F&B by The People's Choice Putra Brand Awards 2013 "
" Putra Most Enterprising Brand of the Year by The People's Choice Putra Brand Awards 2013 "
Promotion:
Secret Recipe currently organise an event “Life is Sweet: Buy and Donate” which donate when buy raspberry cheesecake. Every Monday morning you can get a cup of hot coffee in RM 3 and several of value lunch set come with free iced lemon/apple tea. By purchasing any slide of cake will free coffee or tea when dine-in within 3pm to 6pm.
- Quality
- Friendly
- Value of Money
- Waiting Time
- Quality
- Friendly
- Value of Money
- Waiting Time
Waiter got my order wrong. I ordered the chicken cordon bleu. But the waiter gave me nasi goreng and chicken. Told the waiter that it wasn’t what I ordered. The waiter returned the food back to the kitchen and i had to wait for my food (which i didn’t mind at all). But then when the food arrived, i noticed that there were clumps of rice beneath the salad, which surely means that they didn’t properly prepare my food, just tossed out the previous nasi goreng from the plate, put the chicken cordon bleu on the same plate. They could’ve just prepare them on a new plate or even try to properly clean it first, but perhaps they’ve ran out of fresh new plates or lack manpower to at least clean it first. That’s one thing. Next, i asked the waiter whether there will there be any charges for plain water, she said no, and again she got my order wrong by bringing out two glasses of them. Told her that i only requested for one, she replied with saying no worries it wont be charged. That’s fine then. But heck i was so wrong. When i went to the cashier to pay for my food, guess what has been charged on the bill? The freaking plain water (2 glasses some more), just as I suspected. Dont get me wrong, its not like I couldn’t afford to pay for them, i was just disappointed by their service. Did I mention the chicken was overcooked? Yeap it was burnt, dark burn spots all over the chicken. Maybe my long complain wont make a dent or make any differences, just a heads up of what you’ll be expecting from eating here. Too bad that i didn’t take any photos. Bad experience. Definitely will not come again.