Haagen-Dazs

Häagen-Dazs has been making ice cream like no other since 1961. Our founder, Reuben Mattus' vision was to make the best ice cream in the world using high quality, carefully selected ingredients. Reuben believed that if you were going to indulge in ice cream, it should be a real and fulfilling experience rather than the 'cold and sweet stuff' of his time.

Reuben's ambition was to create the world's best-tasting ice cream and his devotion to the highest standards changed the way people thought about ice cream. The Häagen-Dazs philosophy remains the same to this day. We believe that everyone deserves to experience pleasure that is fulfilling and real and this guides everything we do.

In 1961 Reuben set out to make an ice cream he could be proud of. We are proud to continue his legacy, sharing real pleasure with the world with an ice cream experience like no other.

Product:

• Pints
• Mini Cups Multipack
• Stick Bars
• Mini Cups
• Crispy Sandwich

Promotion:

Haagen-Dazs offered CIMB cardholders a sweet deal by get a scoop of ice cream for just RM1 when pay using the CIMB Pay Mobile App or RM5 when tap Mastercard Contactless card. They often had event “Flavour of the Month” or “Cake of the Month” by getting 3 pints ice cream in promotion price for given flavour.