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CCAM is a MyCreative Content Entry Point Project (EPP) which was implemented under the Economic Transformation Programme (ETP) for the Communications, Content & Infrastructure (CCI) sector.
CCAM is an association that represents the local creative industry players and is aimed at promoting and exporting local content and creative services to overseas markets and international broadcasters. This will be done by utilizing latest digital technology, creativity, as well as by exploiting unique cultural characteristics found in Malaysia.